Wide Open. Almost. The first and only dental hygiene center in the world. As far as I know. They just clean teeth. Thoroughly. This is the brainchild of Dr. Eric Heiden, an excellent dentist, crazy good fisherman and my father-in- law. Great guy. Great idea. Stay tuned. We have been kicking around some fun ads and stuff. We will be launching it soon. The logo just makes me smile.