The Fish Hawk

I love to fish and I’m a gear head so doing this kind of branding is very rewarding. The Fishhawk is Altanta, Georgia’s longstanding premier fly shop equipping fishers with fly-fishing, casting & spinning equipment & apparel since 1974. That’s big time. They invented the tarpon fly. How about that?

Brand development:
Primary and secondary logos, logo lockups, illustrations, color palette.